The Sears catalogue is over 100 years old and has been a staple companion in the shopping experience for generations. Some traditions should never die, but naturally the experience has to evolve. Bringing life to the catalogue and Sears Lookbook through online video was a project we had the honour of being tasked with.
And it doesn't stop there. Sears has also evolved the shopping experience itself. The Sears App has changed the way their customers can shop forever. Now, all the shopping can be done from the comfort of their own home or even at a coffee shop. This video was made to help visualize the process.